Avant Garde - Image Comparison

These 2 images are clear examples of the Avant Garde era. Although the term has almost lost it's entire identity due to it being used and interpreted into the wrong context, design can still base the initial theory behind the movement and style of Avant Garde. By going against what was comfortably seen as the initial boundaries of Art & Design many theorists saw this radical change as an eye opener to a new world of design/


Herbert Spencer - Pioneers of Modern Typography (1969)

http://www.moderndesigninterior.com/2010_09_01_archive.html

Karel Teige (1928)

http://thesilverliningblog.com/2010/02/28/karel-teige/

Dictionary Definition:

a·vant-garde   
[uh-vahnt-gahrd, uh-vant-, av-ahnt-, ah-vahnt-; Fr. a-vahn-gard] Show IPA
–noun
1.
the advance group in any field, especially in the visual, literary, or musical arts, whose works are characterized chiefly by unorthodox and experimental methods.
–adjective
2.
of or pertaining to the experimental treatment of artistic, musical, or literary material.
3.
belonging to the avant-garde: an avant-garde composer.
4.
unorthodox or daring; radical.