Branding & Identity of the Nazi Germany between 1939 - 1945.
This is the rough basis on which I want to base my essay around. Although it hasn't been completely defined yet, there are various articles and books I have been looking at on the internet, that have gave me a much more in depth response to how I want to effectively write this essay.
SOURCE 1:
STEVE HELLER - THE MASTER RACE'S GRAPHIC MASTERPIECE
In this article the writer talks about various different pieces of graphic design manuals/books that have ultimately defined the entire branding & identity of the Nazi regime. Even though they had been seen for many years as a hidden piece of history, there is a considerable amount of information depicting the brand in a number of possible ways.
SOURCE 2 -
IRON FISTS: BRANDING THE 20th CENTURY TOTALITARIAN STATE
This books seems like an ideal platform to start investigating various and possible routes in which I could take my essay forward with. The book contains four pieces of branding including Nazi Germany, Fascist Italy, Soviet Russia and Communist China and how they managed to used branding to successfully dictate and promote themselves as a campaign.
SOURCE 3 -
This is going to a useful point of reference as Naomi Klein speaks about her own interpretations of branding and also focusses on various executions in which companies use to influence the masses.
NO LOGO: NAOMI KLEIN
SOURCE 4 -
Although a very complicated book to read, there are a number of sections which will be relevant to my essay. Essentially the essence of the parts in which I want to incorporate, focus directly on the philosophical approach to understanding structures that rely on human interaction.
SEMIOTICS: THE BASICS - DANIEL CHANDLER
SOURCE 5 -
ALL DESIGN IS POLITICAL: PART ONE (HANDOUT)
SOURCE 6 -
AUDIENCE AND MARKETS (HANDOUT)
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